It is merely not luck but it is SEO (Search Engine Optimization) which makes your website different from others as your ads and website will stand out in the internet.
What SEO looks in a website?
SEO always complaint about the articles mentioned in your websites because they need the right keywords to promote your website. This procedure comes from the painstaking job of picking out most probable keywords people from all over the world use in search of corresponding services. Through hitting as many keywords as possible, a certain website raises its ranking in various search engines such as Yahoo and Google. With this higher ranking, customers gain more accessibility to the site.